Golden Krust franchises Jamaican-style restaurants across the US and Canada, as well as providing frozen patties purchasable in supermarkets.
Know Your Roots
Ruckus created a website that acknowledges their roots by weaving Carribean vibes into every aspect of the website. Jamaican colors, patterns, and textures appear throughout, maintaining a subtle sense of culture. Custom-drawings and illustrations push the creative envelope. Users experience the flavors of Jamaica while navigating their restaurant and retail product pages.
Packaging and Design: Ruckus painstakingly created a variety of collateral that reflected the brands values and aesthetics.