01
Overview
Ensuring Success
Florida Lawyers Mutual Insurance Company is a mutual company that provides liability insurance to local lawyers, and is owned entirely by their insured lawyers.
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/FLMIC_Hero_2880x1580_2-scaled-e1588005815787.jpg)
02
Overview
Leading the Pack
FLMIC tasked Ruckus with creating new, efficient avenues for lead generation. Specifically, via Google ads, landing pages, print material, and events.
03
Results
#1Targeted Search Ranking
7kPostcards Mailed
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/FLMIC_1262x1262_1.jpg)
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/FLMIC_1262x1262_2.jpg)
04
Services
Research and strategy: Ruckus used a series of discovery processes to understand goals and client expectations.
UX/UI Planning: Ruckus created an experience and interface that emphasized function and usability across platforms and devices.
High Fidelity Design: Using the parameters set during branding, Ruckus created a color scheme, font, and design standards for all necessary visual elements
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/FLMIC_Hero_2880x1580_3-scaled.jpg)
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/FLMIC_Hero_2880x1580_1-scaled.jpg)