DRF

Ready. Set. Bet.
Scroll Down
01

Overview

Not Horsing Around

The Daily Racing Form (DRF) is one of the world’s oldest horse racing media and wagering companies in the world. For its 125th year in business, the company approached Ruckus to create an unprecedented digital experience that would blow their customers away.

02

Mission

A Bettor Way To Play

Ruckus was tasked with re-imagining DRF’s entire web experience to create the ultimate digital resource for horse race wagering players. The site needed to combine access to news coverage, complex handicapping & analysis tools, notes, and online wagering, all in one modern user interface.

03

Results

Pony Up

Seamless Integration Between Betting & News Features Increased Sales

Custom Wager Pad

Completely Personalized User Experiences

04

Services

Web Design. Creative Development.

Introducing an integrated experience was crucial. The original site had multiple conflicting user experiences across a plethora of content. Ensuring that a modern, interactive wager pad drove consumers through a logical purchasing funnel was crucial.

Inturn
Mobileye