Overview
Launching the 2019 Smartphone of the Year
OnePlus, a global manufacturer of top android smartphones, exclusively partnered with T-Mobile to launch their OnePlus 7Pro in the US.
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/oneptmob_vidfram.jpg)
Mission
Videos For Launch
To assist OnePlus in explaining the value of the new OnePlus 7Pro to T-Mobile retail staff, Ruckus developed overview videos highlighting the new phone’s capabilities with a novel lifestyle-focused twist that could also be used for mass marketing.
Results
5 Complex Videos. 5 Short Weeks.
Simply put, Ruckus delivered.
2019 “Smartphone of the Year”
Ruckus’ contributions helped capture one of the most widely praised phones of 2019.
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/OnePlusHero2_2880x1580-scaled.jpg)
Services
Video Production. Storytelling.
Ruckus was tasked with delivering 5 educational training videos including: concepting, storyboarding and scripting, casting, managing multiple production shoots, and all post-production work. The key to project success was to make the educational content fun to consume.
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/OnePlus_800x1122.jpg)
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/OnePlus2_800x1122.jpg)
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/OnePlus3_800x1122.jpg)
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/OnePlus_1262x1262_1.jpg)
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/OnePlus_1262x1262_2.jpg)