DECOVER.AI
Making the case
DecoverAI builds AI-driven legal intelligence for the lawyers who carry the highest-stakes work: personal injury, medical malpractice, white collar, and complex commercial litigation. Anchored by The 360 Legal Brain and a growing product suite, the platform is on a mission to make legal processes more efficient, more accurate, and more accessible, guided by five values: trust, customer success, innovation, security, and justice.
Ruckus was engaged as the company's marketing and creative partner: designing the digital presence, running organic social, producing the content library, and outfitting DecoverAI for the legal industry's biggest stages in New York and London, with studio production planning for the film work to follow.
A crowded field, a skeptical buyer
Legal AI is a crowded field selling to the most skeptical buyers in software. Well-funded competitors were winning attention with clean, confident positioning, and DecoverAI needed to be just as clear about what it does from the first glance. Law firms commit in six to nine months, not three, so every touchpoint had to build credibility and keep the company top of mind for the long sale.
The calendar raised the stakes: Legal Week in New York and Europe's largest legal tech conference in London were both ahead, and a startup-sized team had to arrive looking like a leader. DecoverAI had the platform. It needed the presence.
One system, every page
Ruckus mapped the site first, aligning stakeholders on structure, then moved from approved wireframes to full designs in a matter of weeks: a navy and purple system with homepage, product, pricing, and use case designs delivered for desktop and mobile. Agora, Atlas, Gambit, Nexus, and Sage each carry their own accent color and iconography inside the shared system, so the suite reads as one platform with five distinct tools, and the brand carries into the login and dashboard designs.
An always-on social program turned a standing start on Instagram and LinkedIn into disciplined, role-specific content for General Counsel, litigators, and PI attorneys, planned on monthly calendars and refined through monthly performance reports. A library of proof backed it: the Revolutionizing Personal Injury Litigation white paper, case studies across white collar crime, personal injury law, and complex commercial litigation, and branded collateral for every audience in the room.
For Legal Week New York in March 2025, DecoverAI walked the industry's marquee U.S. event carrying collateral built for the AmLaw 200, timed with a social push before, during, and after. For Legal Tech Talk London in June 2025, Ruckus designed the full booth experience, back wall banner, counter graphic, branded pillar, table throw, and swag, backing a panel and product showcase on the main program.
A startup-sized team, showing up like a leader
The Ruckus-designed white paper became the top LinkedIn post with a 46.6% click-through rate and a 44% engagement rate. Role-targeted content, led by the General Counsel series, returned a 31% engagement rate, and the Built for Attorneys demo reel reached 6,842 views, 81% of them non-followers.
Next on the docket is film: a customer testimonial program scoped across New York, Southeast Florida, Tampa, and Houston, with up to four days of shooting, full crew, and post-production through mastered final cuts, the first stop proposed and budgeted in summer 2025.
