A boutique hotel located in downtown New York City, The Artizen hotel and Studio Bar & Restaurant offer a serene, zen-like escape from the hustle and bustle of the crowds.
Ruckus was asked to create a distinct identity for this bespoke hotel that was informed by speciality artists. Brushtrokes and canvas were worked into every aspect of the design. And so, “The Artezen” was born, emphasizing both craft and relaxation. The rooftop restaurant and bar became “The Studio.” After all, it’s where artists do their best work.
Branding: Ruckus designed a sleek,aesthetically pleasing name and logo that spoke to the company’s ideals and values.