STENSON TAMADDON
Tech-first tax credits
Stenson Tamaddon is a compliance-first, technology-enabled financial solutions provider headquartered in Phoenix, Arizona. Founded in 2020 by Eric Stenson, Aaron Tamaddon, and Ryan Louis, the firm helps business owners identify, comply with, and maximize the incentives available through tax credit and economic relief programs.
When Ruckus met StenTam, the company was scaling fast in the Employee Retention Credit space and needed a brand and a demand engine to match its ambition. The engagement ran the full stack: brand development and guidelines, content and cinematic production, website architecture and design, media planning and management, and sales and ABM enablement.
A leader, underdressed, on a finite clock
StenTam was already a serious player in a crowded category, but the brand needed to project the trust, strength, and intelligence the company delivered. The conversion path worked; what it needed was fuel at the top of the funnel to drive more qualified leads for the sales team to close. And with the ERC deadline running down and awareness rising, speed mattered. The opportunity was real, and it was time-boxed.
Move fast, then build to last
Ruckus ran a two-step model. Phase one was a four to six week ERC sprint to capture the moment: rapid rich-media content and differentiated creative built to move qualified leads down the funnel, fast. Phase two ran in parallel, the permanent solution: a modern brand story, logo system, and guidelines, sharper website content and architecture, a Q1 media plan, and a rebuilt site, so StenTam could project trust across every vertical it served.
The brand work modernized Stenson Tamaddon from the ground up: a brand snapshot and story, a refined logo system anchored by the Phoenix saguaro mark, a compliance-blue palette, clean geometric Poppins type, and guidelines to keep every asset consistent as the company grew. The line that held it together: maximized incentives, maximized compliance.
Make a complex credit feel simple
Ruckus built a content engine to explain the Employee Retention Credit in human terms and earn trust on sight. From pre-production through post, the studio team scripted, shot, and cut a cinematic package in studio and on set, with testimonial support and creative tailored to the industries StenTam served: automotive, hospitality, medical, and professional services.
One sprint became a full partnership
On the web, Ruckus sharpened content and architecture to push qualified leads down the funnel: landing-page templates built to test and scale, a new CTA strategy carried across the site, a self-service ERC questionnaire, and structure aligned to how buyers decide. A Q1 media plan, developed and negotiated, put StenTam in front of the right audiences, backed by ongoing management, ABM, and sales enablement.
The result: a modern snapshot, story, logo system, and guidelines that gave StenTam the look and feel of the leader it was becoming, a content engine that made a complicated credit feel simple, human, and worth trusting, and a demand system that kept qualified leads moving to sales, turning an initial four to six week sprint into an ongoing brand, content, and demand partnership.
