Simply Self Storage

More Than Space
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01

Overview

Modernize A National Presence

In a crowded industry with major national competitors forging forward with technology and modern brands, Simply Self Storage engaged Ruckus to completely rebrand with a new logo, brand guidelines, signage, uniforms, and new voice.

02

Mission

Rebrand Without Repainting

This project presented a unique challenge. Rebrand 200+ retail locations without picking up a paint brush. Keep the existing color palette and make it new.

03

Results

200+Locations Rebranded
3 MonthRollout
04

Services

Logo. Branding. Design. Guidelines. Uniforms. Packaging.

Safety and security stood out as the primary drivers for brand selection when making storage decisions. Anchoring that feeling in the new branding was critical, making it feel modern, approachable, and comfortable.

R3
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