LYDELL NYC
Represent yourself
LYDELL NYC is a New York jewelry design house creating fashion-forward pieces that help wearers represent their own style, from delicate layering essentials to bold statement metals. Designed in Manhattan, its collections move at the pace of fashion, made to be seen, layered, and lived in.
Ruckus was engaged to increase the design house's market share: refreshing the brand from the mark to the packaging, launching a sleek and intuitive e-commerce website, and running digital campaigns built to support the brand's growth. The engagement covered research and strategy, brand identity, branded campaigns, and web design and development.
One assignment, three fronts
The assignment was a single goal with three workstreams. First, a brand refresh: a new visual identity carried through business essentials and a signature black-and-silver packaging suite worthy of the jewelry inside. Second, a beautiful e-commerce experience, designed and developed for desktop and mobile shoppers alike. Third, branded campaigns, led by Facebook advertising, built to drive growth and increase brand awareness.
Brand, website, and campaigns, in one push
The identity came first: a refreshed mark, business essentials, and packaging in a sleek black-and-silver system that gave the design house a consistent presence from business card to unboxing, designed to read as unmistakably LYDELL whether in a buyer's hands or a shopper's feed.
The website followed, a clean e-commerce experience built for desktop and mobile, designed to let the jewelry lead and make browsing and buying intuitive on any device. Branded Facebook campaigns then put LYDELL NYC style directly into shoppers' feeds, pairing the refreshed identity with advertising built for growth and awareness.
Rebranded, relaunched, acquired
Shortly after this work, LYDELL NYC was sold, the happiest ending a young brand can have. The sleek new identity, intuitive website, and highly successful digital campaigns Ruckus delivered drove significant growth, raised the brand's profile, and carried it all the way to its exit.
