LIBDIB

Distribution, simplified

LibDib offers a platform that streamlines the alcohol sales and distribution process for both makers and resellers. Selling alcohol in the US is incredibly complex, with laws and regulations varying by product and state, and LibDib needed to grow its business by reaching a wide variety of clients while adhering to industry guidelines. Ruckus was brought in for digital performance analysis, UX and UI improvements, and organic social media growth.

A homepage losing 44 percent of its visitors

Ruckus conducted a deep analysis of historical performance across all ad channels. Facebook placements turned out to be boosted posts with no demographic targeting, built on lifeless stock imagery with no cohesive branding. A Google Analytics audit mapped age, gender, and channel behavior to guide spending decisions, LinkedIn campaigns were split into user groups for content engagement, lead nurturing, and prospecting, and a qualitative analysis of competitors' social accounts showed what was and wasn't resonating with consumers.

The web audit exposed the biggest missed opportunity on the homepage itself. Orange social media icons prompted action over the main CTA, the hero tagline didn't communicate who LibDib is or what it does, and the sign-up button disappeared when users scrolled. Those findings explained why 44% of total traffic that visited the homepage was leaving the site.

Fixing the hero, then the funnel

Ruckus rebuilt the hero with header copy that describes LibDib's value proposition, linked the CTA directly to the sign-up page, gave the button more visual emphasis, and made it clear there was more content further down the page. The same treatment extended across navigation, the markets and resellers pages, contact, and the help center, so users could navigate visually without reading every heading in detail.

A refreshed color palette and a defined photography style, candid and natural, charged with action and energy, tasteful but fun, gave the brand one consistent look. Organic social centered on the ease of the platform and the success of Makers, with a Maker Spotlight series on Instagram that worked as short-form case studies, a blog exploring changing laws and the industry's shift to e-commerce, and every post vetted against state-specific and national rules on alcohol promotion.

Traffic, conversion, and revenue, all up

The website changes drove significant improvement in overall traffic and conversion, with a 30% increase in on-site conversion rate and 71,000 website visitors in 2020. On social, LibDib gained more than 2,000 new Instagram followers, a 66.2% increase, grew Facebook page likes 490%, and reached 2.78 million impressions. The business followed the audience: 46.4% total net audience growth, 8,000 new accounts created on the platform, and 5x year over year revenue growth in 2020.