Seeing Everything in a New Light
See the Live Site


Revolutionary Design

Ashchromics, a subsidiary of Ashwin-Usas, developed FADES technology: high-tech lenses that use sensors to quickly darken or lighten based on their environment. FADES tech is offered as sunglasses and motorcycle helmet inserts, although the possibilities are endless.



Cutting-Edge Activewear

Ruckus was tasked with developing the Ashchromics website, creating an ecommerce solution, and UX/UI design. Our marketing team also rolled out a multi-pronged campaign across social media channels for their initial launch offerings.



Research and Strategy

Ruckus used our proprietary series of discovery processes to understand goals and client expectations.

UX/UI Planning

Ruckus created an experience and interface that emphasized function and usability across platforms and devices.

High Fidelity Design

Using the parameters set during branding, Ruckus created a color scheme, font, and design standards for all necessary visual elements, while elegantly highlighting AshChromics’ unique FADES® technology.

Brewers Hill Development Group