01
Overview
Launching A Metropolitan Transportation System
The NYC Ferry, a public-private partnership between the City of New York and Hornblower Cruises and Events, launched to great fanfare. Ruckus was hired to create a brand as timeliness and iconic as the MTA, LIRR, and other major metro transit systems.
02
Mission
All We Have Is A Name
The brand of the NYC Ferry did not exist. To launch it, the service needed a map, website, app, advertising creative and strategy, media buying, landing site graphics, vehicle wraps, DID screens, animations, and more.
03
Results
5MRiders In the First Year
4xNational Award Winner
04
Services
Branding. Design. Website. Guidelines. Advertising. Creative. Uniforms. and More.
Full creative, advertising, and website services were engaged at Ruckus for the entirety of the launch and subsequent advertising work.
