Chrysalis is a revolutionary platform that allows a community of costume consumers to buy, sell, and exchange their costumes, from the simple Halloween getup to film-quality garb.
Ruckus worked with Chrysalis to transform a strong business concept into a potentially game-changing platform. First, the project entailed designing a compelling brand, including logo, guidelines, and messaging. Then, branding was implemented in a Ruckus-designed eCommerce website and mobile app. During and after launch, Ruckus is driving awareness by creating and executing digital marketing campaigns.