RIMKUS

The science of certainty

Rimkus is a US-based international consulting firm whose engineers, scientists, and technical experts answer the most complex questions in forensics, construction, and the built environment. Founded in 1983, the firm had grown to more than 750 professional engineers, scientists, and experts at the time of the rebrand, working from 97 offices across the United States, Canada, and the United Kingdom.

One brand worthy of the expertise

Rimkus had not refreshed its identity since the 1990s, and rapid growth, including 8 companies acquired between 2020 and 2021, each with its own identity, left a patchwork of logos, palettes, and voices. The task: one brand worthy of the expertise and built for the growth ahead.

The brief broke into three parts. Replace a fragmented set of legacy marks with a single, ownable brand that reads as precise and authoritative. Design a system flexible enough to absorb every future acquisition under one master brand. And show, don't tell: move from wordy, stock-driven collateral to branded photography, iconography, and proof.

An open R, built to grow

The work ran a disciplined path, evidence first: a brand audit benchmarking the legacy marks, messaging, and imagery, then a brand snapshot and story defining who Rimkus is and what it should be known for, then logo development, color and font selection, and branded materials, from guidelines and website to business essentials and templates. The positioning landed on three words: Consultants. Experts. Innovators.

The new mark centers on an open R, drawn so the letter never fully closes, a signal that Rimkus's growth has no limit. Balanced against a bold, engineered wordmark, it reads as precise, confident, and built to last. A teal and ink core, grounded in navy and warmed by copper, sand, and mist, is engineered for contrast and legibility and applied on a disciplined 60/30/10 proportion, with Raleway Bold headlines over Montserrat body copy.

The new brand, live and at work

A rebuilt rimkus.com carries the identity into a clear architecture: industries, practice areas, and services, an expert directory, and a global locations map, all on the new system, so clients, courts, and future recruits meet the same brand everywhere they look.

A brand film, Rimkus Rebrand Story, produced by Ruckus, carried the new Rimkus to employees and clients, translating a decades-deep legacy of expertise into a single, forward-looking story the whole company, and every future acquisition it takes on, could rally behind.

A brand engineered for acquisition

The identity was designed to grow. A naming and onboarding playbook brings every newly acquired company under one Rimkus master brand on a defined timeline. Upon acquisition, the team is introduced to the Rimkus brand, positioning film, and system. Over months one through six, legacy collateral migrates to Rimkus templates, domains redirect, and teams are outfitted. From month six on, the former name sunsets for good, and the company operates exclusively as Rimkus.