Reading Premium

Rebirth of a Legend
Scroll Down
01

Overview

A Rich History

Reading Premium is a 125 year old pre-prohibition beer with a rich history and cultural significance.

02

Mission

Launch Pre-Prohibition Beer Into Modernity

Ruckus revived a 125-year-old beer company by painstakingly developing on its rich history and classic art work. Over a century of artwork was recreated using modern technology and innovation, leading to a re-imagining of its branding and leveraging its new look in packaging, web design, and marketing campaigns.

03

Results

Over 100% sales increase in year one

Our campaigns resulted in an expanded footprint throughout the northeast and Canada.

11 Historic Labels Recreated

Over 2,000 hours of work went into re-creating each historical label in Photoshop, preserving important history.

Baked By Melissa
Mobileye