A Rich History
Reading Premium is a 125 year old pre-prohibition beer with a rich history and cultural significance.
Launch Pre-Prohibition Beer Into Modernity
Ruckus revived a 125-year-old beer company by painstakingly developing on its rich history and classic art work. Over a century of artwork was recreated using modern technology and innovation, leading to a re-imagining of its branding and leveraging its new look in packaging, web design, and marketing campaigns.
Over 100% sales increase in year one
Our campaigns resulted in an expanded footprint throughout the northeast and Canada.
11 Historic Labels Recreated
Over 2,000 hours of work went into re-creating each historical label in Photoshop, preserving important history.