MHS

Assessing Brand Identity
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01

Overview

Data-Driven Solutions

MHS is a leading psychological assessment publisher with Education, Clinical, Talent Development, and Public Safety verticals. They transformed from a traditional publishing company to a data-driven technology leader and needed a  rebrand to reflect that change.

MHS Case Study Branding
02

Mission

Moving Beyond Assessments

Ruckus reimagined MHS’s brand identity and strengthened their mission by unifying the company’s core verticals and going beyond industry-leading assessments.

 

03

Results

5 New Logos
180k+Questionnaires Distributed
6,438Responses
04

Services

Rebrand & Consulting

Branding · Creative Services · Marketing · Marketing Strategy · Questionnaires

05

Services

Brand Audit & Research

Ruckus dove deep into MHS’s client base, market, and strategic challenges to offer a clear path forward through:

  • Direct Competitors
  • Competitor Findings
  • Questionnaire Construction
  • Questionnaire Results
  • User Personas
  • Brand Architecture
06

Services

User Personas

User Personas were built from both the qualitative and quantitative data explored in our audit process. Archetypes spanned four major categories: Clinical, Talent, Public Safety, and Education. The key insights provided Ruckus and MHS with a reference tool for branding and marketing.

07

Services

Brand Architecture

We created a modern, unified brand structure for MHS that included new mission statements, unique identities, logos, colorways, and style tiles, ensuring each vertical had a stronger, distinct identity.

MHS Case Study Branding logos colors
MHS was a diverse business with a corporate identity and numerous product identities. Ruckus cut through issues and built an identity that allowed us to grow the corporate brand while still maintaining individual brands. The overall approach felt more consultative, and the team was comfortable pushing back. Ruckus brought a refreshing point of view to the project.
Hazel Wheldon | CEO
MHS Case Study Branding Style Tile
Crayola
Chrono24