MHS is a leading psychological assessment publisher with Education, Clinical, Talent Development, and Public Safety verticals. They transformed from a traditional publishing company to a data-driven technology leader and needed a rebrand to reflect that change.
Moving Beyond Assessments
Ruckus reimagined MHS’s brand identity and strengthened their mission by unifying the company’s core verticals and going beyond industry-leading assessments.
Rebrand & Consulting
Branding · Creative Services · Marketing · Marketing Strategy · Questionnaires
Brand Audit & Research
Ruckus dove deep into MHS’s client base, market, and strategic challenges to offer a clear path forward through:
- Direct Competitors
- Competitor Findings
- Questionnaire Construction
- Questionnaire Results
- User Personas
- Brand Architecture
User Personas were built from both the qualitative and quantitative data explored in our audit process. Archetypes spanned four major categories: Clinical, Talent, Public Safety, and Education. The key insights provided Ruckus and MHS with a reference tool for branding and marketing.
We created a modern, unified brand structure for MHS that included new mission statements, unique identities, logos, colorways, and style tiles, ensuring each vertical had a stronger, distinct identity.