Overview
Data-Driven Solutions
MHS is a leading psychological assessment publisher with Education, Clinical, Talent Development, and Public Safety verticals. They transformed from a traditional publishing company to a data-driven technology leader and needed a rebrand to reflect that change.
![MHS Case Study Branding](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/Mockups_MHS_2_2880x1580-1-scaled.jpg)
Mission
Moving Beyond Assessments
Ruckus reimagined MHS’s brand identity and strengthened their mission by unifying the company’s core verticals and going beyond industry-leading assessments.
Results
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/Mockups_MHS_3_2880x1580-scaled.jpg)
Services
Rebrand & Consulting
Branding · Creative Services · Marketing · Marketing Strategy · Questionnaires
Services
Brand Audit & Research
Ruckus dove deep into MHS’s client base, market, and strategic challenges to offer a clear path forward through:
- Direct Competitors
- Competitor Findings
- Questionnaire Construction
- Questionnaire Results
- User Personas
- Brand Architecture
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/Mockups_MHS_4_2880x1580-scaled.jpg)
Services
User Personas
User Personas were built from both the qualitative and quantitative data explored in our audit process. Archetypes spanned four major categories: Clinical, Talent, Public Safety, and Education. The key insights provided Ruckus and MHS with a reference tool for branding and marketing.
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/MHS-3.png)
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/MHS-4.png)
Services
Brand Architecture
We created a modern, unified brand structure for MHS that included new mission statements, unique identities, logos, colorways, and style tiles, ensuring each vertical had a stronger, distinct identity.
![MHS Case Study Branding logos colors](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/MHS-1.png)
![MHS Case Study Branding Style Tile](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/MHS-2.png)
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/Mockups_MHS_1262x1262.jpg)
![](https://www.ruckusmarketing.com/wp-content/uploads/2020/04/Mockups_MHS_2_1262x1262.jpg)