LIXIL Unveils Immersive Water Experience Center in New York City’s Flatiron District

Global water and housing products leader LIXIL has officially opened the doors to its new Water Experience Center, a nearly 10,000-square-foot immersive destination in the heart of New York’s iconic Flatiron District. The flagship space brings together the full scope of LIXIL’s powerful brand portfolio in an environment built to engage, educate, and inspire. 

More than just a showroom, the Water Experience Center sets a new standard for how brands connect with design professionals, contractors, and consumers. Designed in collaboration with renowned Paris-based firm Malherbe and LIXIL’s own Global Design team, the space is a testament to the brand’s commitment to craftsmanship, sustainability, and the evolving intersection of technology and design.

 “The LIXIL Water Experience Center is a testament to our unwavering focus on innovation and design excellence—bringing our heritage, our customers, and our future vision together in one inspiring space,” said Nik Bafana, Leader, LIXIL Americas.

The space operated as a multi-sensory journey, featuring shower vignettes with custom playlists, a live kitchen area for hands-on faucet testing, interactive design libraries with tactile material and finish samples A versatile event and training zone for community engagement From soft ambient soundscapes to rippling light effects, the design mimics the serenity and strength of water—an homage to the natural resource at the heart of every LIXIL brand. “Experience centers like this are more than brand showcases,” said Jean-Jacques L’Hénaff, Leader, LIXIL Global Design, Americas. “They are collaborative hubs where ideas take shape, creativity is sparked, and real-world solutions are born.” 

Located at 155 Fifth Avenue, the Water Experience Center is now open to the public and design community Monday through Friday, 10 a.m. to 5 p.m. Product sales are fulfilled through LIXIL’s retail and distribution partners.