Ruckus Launches City Blues: Effortless Urban Everyday Denim

Ruckus is excited to announce our collaboration with City Blues, a denim-forward brand rooted in effortless, elevated basics, as we roll out the full City Blues collection across urban lifestyle platforms and retail channels. City Blues embodies effortless urban everyday style—a streamlined aesthetic that feels polished yet approachable, grounded in quality denim and versatile silhouettes.

At Ruckus, we’ve worked hand in hand with City Blues to bring their vision to life with creative direction, campaign strategy, and digital storytelling that reflects the brand’s ethos of accessible sophistication. Versatile Denim, Effortless Style City Blues offers a curated range of denim-based pieces – from bootcut and flare jeans to straight-leg staples like the Dover or Chelsea cuts, plus lightweight tops and jackets in soft washes. Priced around $60–$70, the pieces offer everyday elegance without the fuss. Their denim workwear aesthetic includes essentials like the patch-pocket denim jacket and ribbed blazer lines. 

With the help of our creative expertise here at Ruckus, City Blues has rolled out campaign visuals highlighting denim as a universal capsule piece as well as content showcasing its polished urban basics to create modern and approachable branding that resonates with city-dwellers seeking elevated simplicity. As City Blues launches into new markets and channels, Ruckus is proud to help articulate the brand’s wear‑everywhere, love‑forever denim story.