On the May 6, 2013 episode of the popular late night show The Colbert Report, host Stephen Colbert gave a shout-out to the Diocese of Brooklyn for their “Original Hipster” ads in his segment “Tip of the Hat, Wag of the Finger.” The ads, portraying Jesus as the original hipster, have gone viral since they first launched in Brooklyn on April 1, 2013. With coverage in The Wall Street Journal, Time, CBS, and many other national news outlets, the Diocese has earned over 1.6MM in additional media exposure.