When it comes to business, you either grow or stagnate until your business dies. Use these tips to help your business grow.
For many companies, worrying about expansion and diversification can seem like a luxury. After all, one of the biggest struggles for a young company is identifying even a single core offering that will drive the brand and business in the first place, let alone expand beyond its current parameters. A startup is like a controlled experiment. At the start, it’s nothing more than an idea or business plan that you think will be successful. You hope your experiment works, and how you choose to handle your expansion and growth will determine your company’s long-term success or failure.

Ruckus President, Alex Friedman, contributed this article for the American Express Open Forum. Full article can be found here.